GENERAL DISCUSSION BOARD POSTING
General Discussion Board Posting: Stability Strategy
Wheelen, Hunger, Hoffman & Bamford (2018) indicate that stability strategies are in some instances considered synonymous with lack of strategy. A stability strategy does not have an assigned definition. This essentially means that various definitions have in the past been formulated in efforts to assign meaning to this particular kind of strategy. However, according to Amason (2011), stability strategy could be conceptualized as a course of action taken by an enterprise to ensure that the profitability, growth, market position, market share, etc. are maintained in the current market environment. As the author further indicates, this is often a strategy often embraced in established markets by mature enterprises in an attempt to ensure that they minimize the
…is representative of a plan of action (or strategy) to ensure that the business enterprise remains relevant in the market.
It should, however, be noted that this particular strategy would be ineffective in certain settings. As a matter of fact, as Wilkinson and Kannan (2013) indicate, is appears to be most ideal for enterprises that are at peace with their market position. It therefore follows that a stability strategy would be ineffective for a new entrant attempting to aggressively grow its market share. Thus, again, with this consideration in mind, a stability strategy could be considered a true/actual strategy in the sense…
